Apple Watch Ultra 4 falls to $699.99 at Amazon and Costco

Amazon and Costco are selling the Apple Watch Ultra 4 for $699.99, a $99.01 reduction from its $799 list price. The deal, available as of Nov. 10, matches the smartwatch’s lowest price since its September launch, according to price-tracking site camelcamelcamel.

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Apple Watch Ultra 4 falls to $699.99 at Amazon and Costco

The 12% discount applies to the GPS + Cellular, 49mm model with a Natural titanium case. Buyers can choose a Desert Alpine Loop, Sand Trail Loop or Translucent Gray Ocean Band. Costco’s offer is not limited to members.

Apple’s Ultra 4 retains the look of the Ultra 3 but adds improved optical and electrical sensors for more accurate, consistent heart-rate readings. Its faster processor supports features including a Readiness score and Siri Recap conversation summaries. Mashable reviewer Stan Schroeder gave the watch 4.5 out of 5 and called it “an essential upgrade” for athletes.

The current price may be the holiday deal to watch: the article says the latest Apple Watch Ultra model has sold for $699 over the holidays for the past two years, and does not expect the Ultra 4 to get cheaper on or around Black Friday.

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