Apple enters home security market with LG and Schneider Electric

Apple is pivoting into the smart home security sector, unveiling a dedicated product line developed alongside LG Electronics and Schneider Electric. The new collection spans cameras, thermostats, and smart locks, marking a strategic expansion for the company beyond its established lineup of speakers and streaming hardware.

Oct 13, 17:07
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Apple enters home security market with LG and Schneider Electric

The Apple Home Collection integrates directly into the Apple Home ecosystem, allowing users to configure devices with a single tap from an iPhone. Management of the hardware is handled through the Apple Home app and Siri AI. The product range includes a video doorbell, indoor and outdoor cameras, and smart thermostats. Prices for the LG-branded hardware start at $39.95 for temperature sensors and reach $399.95 for the Floodlight Cam, while the LG Smart Deadbolt Lock is priced at $349.95. Schneider Electric contributes additional thermostat options and room sensors to the catalog.

This rollout represents the second major initiative under CEO John Ternus, following the September iPhone event. Beyond security, Apple also introduced an updated HomePod Mini, a new Apple TV 4K, and the Apple HomeView, a dedicated smart display powered by Siri. Matthew Costello, Apple’s VP of Hardware Engineering, emphasized that the collaboration aims to prioritize reliability and privacy within the home environment. While initial products arrive this December, Apple indicated that some items in the collection will not ship until early 2027.

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